When mother and daughter transform their equestrian passion into a unique clothing brand, you get by Spoc., a funny, stylish tribute to those who live and breathe equestrian sports. Behind by Spoc. is Pénélope, a serial entrepreneur, and her daughter Olympe, a passionate competition rider. “We wanted to pull back the curtain on a day in our equestrian lives: intense but inspiring,” says Pénélope. The name is a reference to their family: S for her son Solal, P for Pénélope, O for Olympe, and C for Company. They just launched their first collection of sweatshirts. “It’s our way of paying homage to the taxi-parents, grooms, and Sunday fans who share ups and downs every weekend,” says Pénélope. The slogans, like No groom, no rider and Girl, rider, dreamer speak to a trailblazing community. Visit the online shop or stop by the booth at horse shows. Coming soon are t-shirts and accessories!