Founded in Deauville in 2020, MAB Expérience is reinventing company events. Behind a name that stands for movement, activity, and wellness hides recreational sports and activities in Normandy and throughout France. Florence Lagwa and Romain Hamon create bespoke immersive, creative, and re-energizing experiences for 5 to 2 000 people. “Each event is planned according to the location, the budget, the size of the group, and its participants,” says Florence. Among their signature sites is Deauville Aventure, nestled in Saint-Arnoult at the heart of a 42-acre forest, with high ropes courses, archery, electric scooters, and quads. Their other key sites include the Deauville beach, an escape game in Montmartre, quirky gites in Suisse Normande, the lake at Terre d’Auge, and a go-kart track in Caen. “We’re all about people and our ability to adapt to each group,” they add.