Behind the iconic half-timbering of Printemps in Deauville, shoppers come to get inspired by style and elegance. The first Printemps to open outside of Paris in 1912, the Deauville location totally transformed in 2023, revealing a bright space where fashion, beauty, homeware, and lifestyle items coexist in elegance. Three pop-up boutiques live there too, featuring brand names, local creators, and capsule collections. “We offer pop-ups all year long to surprise our customers and keep their experience fresh,” says manager Marie Zbaraszczuk, adding, “Almost 85% of our brands and products are exclusive to Printemps.” They offer free personal shopping, which has become their signature service. In dedicated rooms, the team composes new looks down to the smallest detail. The store also hosts premiers, masterclasses, runway shows, fashion classes, and makeup lessons. At Printemps, come see what new surprises are in store.