Since its transformation into a luminous concept store in 2023, Printemps Deauville has been attracting fashion enthusiasts on the hunt for brands they can’t find elsewhere in the region. Under the half-timbering of this superb Anglo – Norman building, take advantage of their signature service: personalized shopping. “Our exclusive service is open to all, and is free with no minimum spend,” says Marie Zbaraszczuk, store manager. Personal shoppers Mour and Antoine will faithfully accompany you, drawing silhouettes, creating trendy looks, and finding that special piece. Adding to the experience is the secondhand initiative called Second Printemps: “These certified pieces are excellent quality, at accessible prices, from prestigious brands,” says Marie. And to crown it all, this year marks 160 springs of this mythical chain born on Boulevard Haussmann in 1865.