In Granville, Slow Concept Store is creating a subtle dialogue between fashion and art, guided by the chromatic sensibility of Ingrid Berton. A former stylist and photographer, she orchestrates this place like a veritable visual choreography in which each piece invites you to slow down, look at things differently, and feel. “Slow is about discovering fashion and art with more awareness,” says Ingrid, who opened Slow in July 2023. Delicate pastels, deep hues, natural materials: each item of clothing matches the artwork displayed. As for brands, Ingrid invests in the European market. The artists come from near and far, and create exclusively for Slow. “I’m not a gallery owner; I’m an artistic consultant. My role is to push the artists; creation comes from movement.” But always slow and balanced... like a trip to the Slow Concept Store.